Google Panda is now a major part of Google's search algorithm and we must put in adequate efforts to get fruitful results. As we all know that Google introduced this pet to target on page quality of a site, so if you want to save your site from this pet then you need to improve on page structure of your website. I know that it's hard to diagnose that why a site is losing its traffic and ranking in search engines, but we can get our visitors back with the help of a site audit. So let's have a look on what best we can do to recover it from Panda effect.
Content quality is a very common issue which encourages panda to penalize a website. A fewer pages with low quality content can damage overall ranking of a website. Different kinds of content quality issues are listed below for reference.
Low Quality Content
The very first reason which enables panda to penalize a website is low quality content. Low quality content means that it has lots of grammatical and spelling mistakes which in turn create problems for your visitors to understand the subject you're explaining and user may close your website without reading the full article. So I suggest you to proofread your article before publishing it.
Duplicate content is strictly prohibited in SERP. If your site is not performing well or losing its traffic on continuous basis then you need to check your content for duplicate content issues. If you find any duplicate content on your website then immediately change it. You can also ask Google to re-crawl your website through your webmaster account.
Un-informative articles may harm the reputation of a website in the eyes of search engines as well as in the eyes of your visitors. Nobody will like to read your article if it's not giving them full information about the subject. So try to provide full information along with images and videos.
Improve On Page SEO
After content you need to optimize your site for On Page SEO errors. Let's have a look below.
We have many places to improve at our site to make it look better in the eyes of search engines like Title, Description and Keyword Tags. First of all you need to check duplicate Title and Description Tags and if you find one then you need to change it immediately. After that you can make them SEO friendly by inserting relevant keywords in them.
Headings are very important for any website or Blog. You can use up-to six headings on a single webpage. Webmasters use heading tags to make their site SEO friendly.
We have two more tags (Image Alt and Link Title) where we can put our keywords to increase keyword density.
So these are some of many tips to recover your site from Google Panda effect. I know these things will take time to set up but you have to make these things clear to get back your visitors and ranking. Do let me know if you have any suggestions or queries.
This article is written by Gaurav Heera CEO and dedicated writer at India's Leading Internet marketing institute providing Seo Training Delhi and Seo Course Delhi. you can contact us for more details.